Video Marketing offers the perfect media format for increasing traffic and generating quality back links to your web site. It is a highly effective online viral marketing method.
A phenomenon in Internet marketing has been the emergence of internet video marketing. Video sites are cropping up by the dozens in order to take advantage of this latest craze.
According to New York Times, 75% of online users watch videos. And according to eMarketer, more than 50% of online traffic is related to videos. So it would be absolutely unimaginable for any marketer to neglect this form of viral marketing.
If you want to gain backlinks to your website, and get tons of free visitors then you need to incorporate video marketing into your traffic generation strategies. Add video marketing and video submissions to your SEO efforts!
Earlier it was sufficient from an SEO perspective to do article submissions and website directory submissions. But, you also need to target web 2.0 traffic - and for that you have to add social bookmarking and video submissions to your armory.
There is a lot of similarity between video marketing and link building. You need to adopt the same approach and mindset for both. In link building, you are on the constant lookout for places from where you can get a few links to your website. Similarly you should be on the lookout for some great places to submit your videos for maximum exposure.
Video Marketing Simplified
Let me outline a few important steps to do video marketing and reap huge SEO benefits.
- Make a short quality video about your product, service or some topic related to your niche. The video need not be perfect or absolutely professional. But make sure it is unique, interesting and useful in some way to the viewer.
- Upload your video to popular video sharing sites like Youtube, Google video, Yahoo video etc.
- Include your important keywords in the tags and video description while submitting your video.
- Don't forget to include a link to your website in the video description.
- Social bookmark the video link you just submitted to Youtube or any other video site. This can and will create more links to your web site.
- Do some research to locate more high traffic video submission websites.
- Create more videos and repeat the above steps. You should get better with practice. In order to save time you can use video submission services like heyspread or tubemogul.
Advantages of Video Marketing
The above steps will create exposure in many ways. First, you can gain instant exposure and receive free traffic from these high traffic sites. Secondly, you are getting backlinks to your site as you included a link in the video description.
These backlinks are very important from an SEO viewpoint. That is because most of the video sites have high pagerank and Google values links from such sites.
Another advantage is that you are reaching out to those people who are not interested in reading long articles but would prefer to watch a video. You are making use of different media and not depending solely on text content.
As you know, in order to remain in the top of search engine rankings, you need to utilize all the tools and resources at your disposal. You can rest assured that your competition will be. So start utilizing video marketing for building backlinks and getting free traffic.
Video Marketing Resources
- Daily Motion: http://www.DailyMotion.com/
- iFilm: http://www.iFilm.com/
- AOL Uncut: http://uncutvideo.aol.com/
- VidiLife: http://www.Vidilife.com/
- Grouper: http://www.Grouper.com/
- Veoh: http://www.Veoh.com/
- Revver: http://www.Revver.com/
Video Distribution Sites
- You Tube: http://www.YouTube.com/
- Yahoo Video: http://video.yahoo.com/
- TubeMogul: http://www.tubemogul.com/
- Viddler: http://www.Viddler.com/
- Google Video: http://video.google.com/
