On Page SEO Basics
On page SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online daily. While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A website owner's aim is to have high rankings for a lot of important keywords related to your site's niche.
The advantage of high rankings is that you get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high. In order to enjoy these benefits, we need to optimize our web pages in a certain way. Each search engine is different and gives priority to different factors. It would be impossible to optimize keeping all the search engines in mind. Thankfully we don't have to do so.
Let us discuss 3 important areas you have to focus on first in order to optimize your web pages for higher rankings.
Pay Attention to the Title Tag
Each web page has a title. What you place between the title tags is very important from an SEO point of view.
You should place the most important keyword or keyword phrase which you are targeting for that page in the title. The keyword/phrase should be placed in the title is such a manner that it makes sense.
Our web page titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords with poor grammar or no appeal, then people may not click through to visit your site.
Pay Attention to Header Tags
Header tags are like subtitles of your page. Again header tags are important from a human as well as an SEO point of view.
Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article deserves to be read further or not.
Header tags are illustrated below:
Pay Attention to Content
Your articles should be unique and of good quality and useful to the reader. They should provide helpful information.
The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers as well as serrch engine spiders.
If you write high quality content and place your keywords strategically within that content, you stand a good chance of solid rankings.
A good rule of thumb for performing SEO on an article of say 500 words is as follows:
- Keyword appears once in the first sentence of the first paragraph. (close to the beginning)
- Keyword appears twice within the body of the article.
- Keyword appears once in the last sentence of the article. (close to the end of the sentence)
These are the 3 most important parts of your webpage that you should pay attention to if you want to perform SEO correctly. The benefits of top rankings are immense. If you follow these simple guidelines you can reap the benefits of solid SEO techniques found in BulletProof SEO.
